comparison on two magzine advertisement

Ashima Choudhary

Level – 105 (Kyle)

07/17/07

Homework Assignment – 3

Topic: Contrast between Two Advertisements

The obvious purpose of the advertisements is to sell the product by their impressive image of model, color contrast – background of image, mood, tone and psychology of the image of the model. I am contrasting two anti aging advertisements – Dove’s Pro-age and L’Oreal’s Revita Lift – of companies that are equally successful in their market. Both the anti-aging product companies are employing female models that are over 40. Furthermore, they are not using the word “anti-aging” to promote their product. Although, the products are similar, they are really having difference in their target market, imagery and message for viewers.

“I am not interested in age. People who tell me their age are silly. You are as old as you feel.” This beautiful quote by famous Swiss poet Mr. Henri Frederic Ameil applies to Dove’s Pro-age. When I look at the Dove’s Pro-age ad it catches my eyes not because she is 60 years old nude lady but she has confidence like a young woman. By showing a mature woman this ad shows that women should be proud of how they look. It also shows the world that we are women and proud of it. And, it also makes me feel proud to be a woman. This advertisement gives you a feeling that the strong, happy, and beautiful woman is like your own mother. Moreover, this advertisement shows the world that women embrace the change that maturity brings and celebrates active lifestyle. It looks like she still feels young and thinks young; she also appreciates having the wisdom that comes with aging. The target market of this advertisement is women who are over 50 years old and want to be beautiful women as they really are – with self-confidence, age spots, wrinkles and gray hair. At last the message of Dove’s Pro-age is really beautiful and appealing and that is “beauty has no age limit.”

On the other hand, the L’Oreal’s Revita Lift advertisement shows sophistication, elegance and grace of the women beauty. Endorsement by Andie MacDowell, a famous actress who is known for her beauty and intelligence, shows success and independence of a mature woman. The advertisement is very simple in appearance as the product is very well known. The image of the advertisement resembles a high society woman who always wants to be young and beautiful. This advertisement shows the model skin is so firm and healthy that promotes the sale of the product. “Younger Looking Eyes in a blink.” This logo says that it’s easy to apply. The target market of L’Oreal’s Revita Lift is 30 to 40+ working independent women. The image inspires women who think that age is just a number. Beauty is ageless and timeless.

“Beauty lies in the eyes of beholder,” very famous lines by the great poet John Keats. This is true beauty always lies in your own eyes and how you look at things. Both the ads are equally conveying the theme of their product. But I think Dove’s Pro-Age advertisement grabs the attention of their intended audience easily. The Pro-Age advertising is about celebrating women who are over 50 and widening the definition of beauty to show that real beauty has no age limit. Beauty is ability to accept yourself as you are. However, L’Oreal’s Revita Lift attracts upcoming professional women who are over 30. Ands gives the definition of the beauty of independently success women.

rewriting assignment on culture shock

Ashima Choudhary

Level – 105 (Kyle)

07/14/07

Rewrite Homework Assignment – 3

Topic: - Experience on Culture Shock

It was 9 in the morning my cell phone rang, “Ting – ting – ting – ting.” “Hello hi Rishi (my husband) what happen dear?” I asked. “I am sorry; I really forgot to inform you about this program yesterday night. We are going for dinner today in the evening with my friends. My friends arranged this party for us especially for your welcome in Los Angeles.” He informed me. “Yes I am okay with this.” I replied to him. Very promptly he said “Thank you dear.”

After his call, I felt awesome, “Wow! Rishi’s friends are organizing a party for me. How nice these people are?” I was very happy and excited to meet with them. But at the same time my body was shivering with feeling of shyness and strangeness. I became anxious. I was feeling awkward and scared to meet with his friends. I wondered, “How could I behave with these unfamiliar people. I feel out of place. I really don’t know what will I do there?” During the day, I was thinking about Rishi’s friends and dinner.

Later in the evening Rishi came home to pick me up for dinner. I am afraid to meet with new people. It caused my legs to shake. I broke in a cold sweat. “Are you fine dear?” he asked me. “Yes, I am fine. I am happy and yet, I am scared to meet yours friends.” I replied to him. “Don’t worry everyone will be nice to you,” he said. I was talking with Rishi on the way to restaurant.

At last the moment arrived when my husband and I stepped inside the restaurant. I saw that everybody was waiting for us. Then my husband started to introduce me to his friends. And suddenly I felt awkward and odd. When one of his friends hugged me and kissed me on my cheek, I wondered “What is this?” Again one of his friends hugged me and kissed me on my cheek. Then one by one all of them, they hugged me and kissed me on my cheek. I felt so embarrassed with their unfamiliar behavior. I blushed, my cheeks became red. My eyes stopped blinking. My mind was full of irrational thoughts. “Why are they behaving so strangely?”

Moreover, at the dinner table everybody was amiable on the very first meeting. It was as if I knew them very well and they knew me well too. I thought “Americans are very friendly.”

Finally, after finishing dinner my husband and I came home. I was full of wonder, surprise and hesitation of their unknown custom. I asked Rishi, “Why didn’t you stop your friends when they were hugging me and kissing me on my cheek? Are they behaving with me mischievously or is this normal here? Nobody behaves like this in India; at least when you are meeting with somebody at first time.” He smiled “No, no”. I asked again, “So are they all giving me some special treatment to make me feel comfortable? If that is so, then I am afraid to tell you that I didn’t feel comfortable there. I felt embarrassed. He gently smiled and said “This is normal here.” He explained to me that hugging and kissing is one type of greeting here and this is typical when you meet your friends and family members; it takes time to adjust in a new culture and environment. I realized I had had a culture shock. I have read about culture shock in books but now I got to experience it.

My Traveling Experience

Ashima Choudhary

105

07/06/07

Journal – 1

Topic: - My Traveling Experience

I would like to share my terrible experience of coming to Los Angeles. I had arrived in LAX three months ago, on 4^th March, 2007.

When I was departing from New Delhi Airport to Los Angeles, emotionally it was so hard for me to leaving my country, my parents, my brother and sister, my friends and my job and other valuable things that I possessed like my car, my room. However I was so happy also that very soon I was going to meet my husband. Already I had been waiting for that precious moment for about two years.

It was terrifying experience traveling alone. I was traveling Cathay Pacific Airline. The routing was New Delhi to Hong Kong to Los Angeles. I had missed my first connection in Hong Kong for Los Angeles and the second connection for Los Angeles was approximately 10 hours later.

I had a difficult period of time. I had bought a calling card to call my husband in USA and my parents in India to inform them that I was stuck in Hong Kong as I had missed my flight. First question that arose in my mind was - “How do I use this calling card?” This question arose because all instructions were written in Chinese in the calling card I felt so embarrassed and uncomfortable. “What do I do now” I felt so lonely in the strange place. Nobody is around here. Everyone seems to be in a hurry and no one has time for anyone else. I was staring at the calling card and thinking about my options.

I saw that a lady was coming in my direction. “Excuse me” I said. She didn’t reply to me. “Excuse me please” this time I asked louder. “Me” She asked gesturing towards herself. “Yes you, could you please help me. I am in trouble? I don’t understand this calling card’s instructions. Please tell me how I can use my calling card”. I said to her. She replied me something in Chinese “ussho koo oh na”. She looked at me blankly. I thought that she might not have understood anything I had asked her. “I am getting late” she said and left me with my problem.

Again I was alone and thinking about the solution. Finally I had concentrated my mind. I got an idea “can I send sms” my mind said. I had switched on my cell phone. I wrote a sms and tried to send it to my husband. It worked; I had got the call from my husband very quick. “Rishi can you send me a sms how I can use this calling card?” I said to him. “Okay” he said and my cell phone disconnected because I had no credit in my cell phone. I felt little relaxed now. He sent me all instructions in detail via sms. I followed by all instructions that my husband sent to me for using the calling card.

Now I succeeded in calling him. I felt so happy to hear his lovely voice. After talking to him I felt so relaxed and calm to wait for my flight. And I was lost in my thoughts about my husband and Los Angeles.

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Experience on Culture Shock

Ashima Choudhary

Level – 105 (Kyle)

07/09/07

Homework Assignment – 2

Topic: - Experience on Culture Shock

“What is culture shock?” A culture shock is a term used to describe the anxiety, disorientation, and confusion of mind. Culture shock is the process of initial adjustment of an unfamiliar environment.

“Why we have a culture shock?” Individual person is coming into contact with an entirely different social and geographical environment. Experiencing a new society or a new culture sometime effect very bad for example 1) unpleasant feeling cause of sadness or depression, 2) illness or disease, 3) feeling of loneliness and helpless, 4) unexpected anxiety, feeling of disgust. Most of time culture shock happens with international students and immigrants.

My culture shock began when I had arrived to live in Los Angeles. My anxiety had started from the very first day. After my husband had gone to office for work I would have nothing to do at home. I would feel so unhappy, bore and helpless sitting alone at home and waiting for my husband. I had started frequently calling him to ask “When are you coming home? I am not feeling good. I need you. Please come home I am feeling lonely here.” Then he would become irritated and frustrated with me. On the other hand, I felt that now he stopped to love me, care about me, and think about me. Because of all this, one day I had become very frustrated and I told him “Please book my ticket. I want to go back to India. I don’t want to stay here. You don’t have time for me. I am so lonely here. I don’t have any friends and family here. I need some company to hang out. I don’t have job here. I am wasting my time to sit ideal at home.” Now he understood why I felt like that. After that he calmed down and lovingly sat with me. “Ashu don’t worry you will be fine after few months. Don’t feel lonely and unhappy. I am always with you. This is normal baby it takes time to adjust in a new environment.” He explained to me. I realized “Yes he is right.”

Furthermore one day my husband and I went out for dinner with his friends. In the restaurant my husband started to introduce me to his friends. And suddenly I felt awkward and with strange feeling, because one by one his friends hugged me and kiss me on my cheek. I felt so embraced with their unfamiliar behavior. to them.” They were very friendly to me in very first meeting. It shows that I know them very well or they know me very well. After finishing dinner we came home and I asked Rishi. “Why don’t stop them, when your friends are giving me a hug and a kiss I wondered, “What is going on with me. Why they are doing like this. Why Rishi is not saying anything on my cheek. Why they are so friendly? No body is doing like that in India. Is this normal here?” He gave me cute smile and made me understand that this is normal here. This is one type of greeting when you meet your friends and family here. Then I realized I had a culture shock.

In conclusion, I have undergone these kinds of funny and at times awkward experiences. I learned to deal with a new place without any friends and family members.

Grammar Workshop Journal # 1

Ashima Choudhary

105

07/09/07

Journal – 1

Topic: - My Worst Teacher Experience

A teacher plays very important role in student life. A teacher is primarily responsible for the educating and the developing of the student’s growth. An ideal teacher should be caring, kind, helpful, optimistic, motivate and polite to their students. However, all teachers don’t have these qualities. They can negatively or dramatically change their student’s lives.

I was poor in math subject. I always try to work hard on this subject. When I was in my 10^th class, my math teacher had transferred to other place. So we didn’t have any other math teacher in our school. I felt very bad because I was not good in math. When I told to father about my math teach transfer. Then he hired a private math tutor for improving my math skills. Thus I had started math tuition.

On the very first day of my class, my tutor started to teach me in Hindi without asking me if I understood or not. Prior to this I studied math in English using Roman numerals and symbols. I wondered, “Shouldn’t he ask me I am a Hindi medium student or English medium student. It was awful feeling to me.

Furthermore when I asked questions, he would say to me. “Keep quite. Listen to me first. Don’t ask any question to me. Let me finish.” I felt he was rude, impolite and not caring to me as his student. It was very disgusting. He never asked to me weather I was understood him or not. He was not giving any attention on me. He was not giving any kind of freedom to express my self. I felt helpless with him. Taking classes with him slowly and slowly I started to dislike math’s teacher and losing interest in math. Because of my horrible math’s teacher I got very poor marks (grades) in my 10^th class. Due to him I am still scared math to this date.

Finally, in my opinion students need freedom, Freedom to feel, freedom to breathe, and freedom to think and express themselves in front of their teachers.